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Kampala At 7:30 every morning Mr Jonathan Wright is at his Uganda safari company office where he reads and answers his mails. He then conducts a meeting with his sales and marketing staff, brainstorming and developing ideas on how to better his various business ventures. At ten o’clock he heads to his Emin Pasha Hotel where he holds another meeting with his staff, this time discussing menus. This is a typical everyday routine for Mr Wright. Seventeen years ago he came back to Uganda on an invitation from the Ugandan government. Mr Wright explored the various tourism opportunities. His first activity was to build a low-impact environmentally sensitive safari lodge in the middle of the Semliki Valley Wildlife Reserve (formerly the Toro Game Reserve) in Western Uganda. As this area had been terribly poached during Uganda’s troubled years, this project needed concerted conservation efforts and Green Wilderness Group went to work raising donations to help save the wildlife reserve. Finally the reserve opened in 1997 and is now one of the most visited reserves in Uganda. However Mr Wright admits that it has not been a smooth running after the construction of Semliki. ADF rebels invaded the park .This put a huge strain on the young business since tourists were not willing to risk their lives visiting the park. The next four years were a struggle. It got so tough that at some point Mr Wright shuffled visitors from Serena Hotel on fishing trips to Lake Victoria on his boat. “It got very rough the business was not bringing any income and I had to maintain my staff and pay the bills,” Mr Wright says. In 1994 Mr Wright had another setback, this time it was the Rwandan genocide. “During the Rwanda genocide most western countries that we rely on had already issued travel advisories to their citizens but the situation got worse when bodies started floating in Lake Victoria,” he says. He adds that by this time no one was willing to travel partly due to the situation in Rwanda but mostly it was due to ignorance because most of them have no idea about Africa thinking that it is one big country. Despite all this Mr Wright did not quit instead he continued to invest in tourism and conservation to build a name for his company both locally and abroad. Having pulled through the challenges himself he offers insights on how to survive on a business such as his. He explains that one should be ready to market themselves and their product. Marketing is not a one-off activity to solve business problems. It is a process and should be part of your everyday business activities. Marketing has to do with: Creating something which potential customers want. Offering your product in a place which is convenient and attractive to customers. Offering your product at a price which is reasonable and fair. Letting potential customers know about your product through the many forms of communication. Attending local and international exhibitions. Then there is marketing mix, which looks at the four main factors that need to be considered to make your business successful:- Product This may be a room at your guesthouse, a tour, or a restaurant meal. It is what people want to buy, that meets their specific needs. Price The next is price which is one that people are prepared to pay for your product. Getting the right price is crucial. A reasonable price is one which offers the customer value for their money.3 Place The product has to be accessible and available to customers so that they can buy it. Promotions The fourth of your marketing mix is promotion. Once you have the right product, at the right price and in the right place, you need to promote it. It is a must to let your customers know that you have a product ready to be purchased. Above all Mr Wright insists that one should be thick- skinned focused on the set goals to make it like he has. For your Uganda safari, Kenya safari, Tanzania safari and Rwanda safari

1. Gorilla safari
2. Gorilla tour
3. African Vacations
4. African safari
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THE MINISTRIES OF HEALTH AND TOURISM NEED TO START FIXING ROADS

Uganda is seeing a lot of changes in terms of infrastructure development and this can be seen in the area of road construction, be it that they are in a sorry state most of the time. It is this increase in the number of roads in the countryside that is causing lots of problems especially for the wildlife. These roads are being constructed without regard for the wildlife populations and migratory habits. There has not been a lot of environmental assessment when it comes to constructing roads. These have led to reckless and indiscriminate encroachment on protected areas such as wildlife national parks and forests resulting in a disruption of the traditional migratory corridors of wildlife that will definitely begin to use different routes in their seasonal search for better habitats.

Another problem that these reckless and ill-thought developments are doing is that they lead to settlements developing along these roads and eventual human settlement in these forests and national parks. This has led to the increase in the number of poachers who have in some cases completely disrupted the migratory patterns of wildlife.

It is also important to note that the increase in the number of road in our Uganda’s wildlife reserves and forests have led to an exponential rise in the number of road kills which has great repercussions such a the death of orphaned fawns and fowl. The death of one mother leads to the death of many young ones. This is also used by many poachers who are netted with wildlife carcasses who claim that they are road-kills.

Another think to consider is the trenches that are constructed along the highways to channel rainwater along the roads to the wetlands. These trenches have acted as death traps for many of the herds of elephants, buffaloes, giraffes and other species of terrestrial animals that move from place. It is not uncommon to see a buffalo or elephant calf in one of these trenches having been left behind after failing to climb out of these death traps. Those that manage to climb out of these sometimes do so with broken limbs and it is not unusual to see some elephants, buffaloes and giraffes walking with limps. This further exposes them to attack by predatory wildlife like lions, cheetahs and leopards. The presence of predators in the wildlife reserves is important in getting rid of weaker and ill-health wildlife, however, the death of healthy, strong wildlife is a danger to the increase in the population of these herds of wildlife.

Uganda is earning heavily from tourism toping as one of the major 3 foreign exchange earners’ for the country. It is such a shame that the ministry of tourism in collaboration with the ministry of works, transport and communication are doing little to recognize the importance of wildlife preservation for this country and future generations. It is only fair that part of the money being earned from tourism be injected back into increasing the protection of wildlife. It is imperative that the ministry of finance allocate a significant percentage in the 2009/2010 budget towards improving tourism and creating wildlife crossing points along the major migratory routes that have been interrupted by road construction.

Some of Uganda tour packages include Uganda cultural tour, gorilla trek, Uganda gorilla safari, birding tours

We all romanticize Africa which represents wildness and space, vast horizons and shimmering red sunsets, powerful images we do not want shattered. Overall, the variety and abundance of wildlife in Africa, as elsewhere around the world, is shrinking fast as human population grows and encroaches ever more on once wild and pristine landscapes.
Nature relies on delicate balances of plant and animal life to remain healthy. When one part of that equation is altered, our flora and fauna can be put in danger. Although change is a natural part of our evolving world, changes that occur at a pace that is too rapid has a disastrous effect on individual species of plants and animals.
As you are no doubt aware, many animals are close to extinction in most African countries. Primates, mammals, reptiles and birds are killed in thousands every year. This practice is unsustainable and species are rapidly becoming threatened, endangered and extinct. The black rhino is one of Africa’s most endangered species, suffering in particular from the ravages of poaching. While illegal hunting (known in Africa as “poaching”) still runs rampant despite government crackdowns, the spread of logging and agriculture contributes even more to the decline of many species of large mammals.
It has become evident to many conservationists that a complete change of approach is the only chance for the long term survival of Africa’s animals. Local people must be included in the process, working to better understand these threats and safeguard Africa’s biodiversity for future generations.
The survival of our wildlife is a matter of grave concern to all of us in Africa. These wild creatures amid the wild places they inhabit are not only important as a source of wonder and inspiration, but are an integral part of our natural resources and of our future livelihood and well being.
Nature lovers, tour operators, hotel owners, and all concerned parties need to increase the understanding of wildlife values. We need to conserve to make certain we have resources for ourselves and for people in the future. Conservation will allow future generations to enjoy natural resources such as clean rivers and lakes, wilderness areas, a diverse wildlife population, healthy soil, and clean air.
It may be difficult to imagine that we could ever run out of fresh water, clean air, and good soil for growing food. But in some places this is already happening.
There is still a lot of work to be done through policy support initiatives aimed at integrating the communities and sensitizing them to appreciate the values and benefits of conservation.
We need to take examples of Jane Goodall who has helped protect chimpanzees in Africa. , John Muir who helped pioneer the idea of National Parks in the United States, Anna Merz who has worked to ensure the survival of black rhinoceroses in Kenya, Laurie Marker who has helped people understand the importance of protecting cheetahs in Africa.

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